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Estimation Company Case Study
Company Name: MSB Estimating LLC
Service Provided: Meta Ads
How We Generated 80 High-Quality Leads for a Construction Estimation Business in the USA?
What Was the Problem the Client Was Facing?
MSB Estimating LLC, a USA-based construction estimation company, was running Meta ads on their own but struggling to generate real results. Despite spending budget, they were not getting consistent, high-quality leads or actual project inquiries from contractors. They approached us with a clear goal to generate quality leads within a limited ad budget of $1000 and attract real clients.
Key challenges they faced:
- Low-quality leads that didn’t convert
- Ads attracting job seekers instead of contractors
- No consistent flow of project inquiries
- Wasted ad spend without clear ROI
What Mistakes Were Holding Them Back?
Their biggest issue was not the budget, but the strategy. They were relying on basic setups without testing or optimization.
Major mistakes in their campaigns:
- Using static creatives that appealed to job seekers
- Poor targeting, missing construction business owners
- Over-reliance on Meta Advantage+ audience
- No testing of creatives, formats, or messaging
- Lack of a clear lead generation system
What Strategy Did We Implement?
We rebuilt their ad system with a clear focus on attracting the right audience and improving performance through testing and control.
What we implemented:
- Launched a traffic/awareness campaign to warm up the right audience
- Ran a lead generation campaign targeting high-intent users
- Introduced video creatives along with optimized static ads
- Focused messaging on contractors and construction companies
- Took manual control instead of relying fully on automation
What Results Did We Achieve?
With the right strategy in place, the results improved quickly and consistently within the first month.
Campaign results:
- Generated 80 high-quality leads in 30 days
- Achieved $11 cost per lead in the USA market
- Attracted relevant construction and estimation clients
- Helped the business secure new projects from these leads
This shows that with the right approach, construction and estimation businesses can turn underperforming ads into a predictable lead generation system. Check the screenshots of the results below. First screenshot shows results of awareness campaign and second one shows results of leads campaign.
Note: We did spending in PKR Rs. That is why results are also showing in PKR. However, we have also mentioned the numbers in Dollars in case study.
